Growth-led marketing leader # Michael Preuss I help teams win category attention, build AI-first GTM systems, and convert execution into pipeline outcomes. Explore by lens AI-first GTMCategory + positioningOperating cadenceTeam systems [ ![](/_next/image?url=%2Fimages%2Fwriting%2Fyou-dont-need-better-prompts-you-need-a-knowledge-graph%2Ffeature-image.png&w=828&q=72) Writing You Don’t Need Better Prompts. You Need a Knowledge Graph. 2026-03-09 · 23 min A practical guide to why prompting is a tactic, context is infrastructure, and a knowledge graph is how you stop GTM drift. Strategic writing →](/writing/you-dont-need-better-prompts-you-need-a-knowledge-graph) Signal - S1 I'm giving away the system I use to make go-to-market output with LLMs predictable. - S2 Git gives you the mechanics: diffs review owners history Now the whole team can upgrade the system, not just the draft, without re-loading the company into every session. Next links [01Work: VRIFY / Unified GTM & Business MetricsAug 2024 to Sept 2025 · VP Marketing · 2 min→](/work/vrify/vrify-unified-gtm-and-business-metrics)[02The Lock-In Is Moving2026-05-11 · 5 min→](/writing/the-lock-in-is-moving)[03How to Recalibrate Fast (Before the Market Recalibrates You)2026-02-26 · 7 min→](/writing/how-to-recalibrate-fast-before-the-market-recalibrates-you)[04The Five-Stage Operating System for Career Development (With AI)2025-10-13 · 6 min→](/writing/five-stage-operating-system-for-career-development-with-ai) [ ![](/_next/image?url=%2Fimages%2Fwriting%2Fthe-lock-in-is-moving%2Ffeature-image.png&w=828&q=68) Writing The Lock-In Is Moving 2026-05-11 · 5 min In decentralized AI, more model and compute choice does not create control if context stays trapped inside product surfaces. decentralized-ai · context-engineering →](/writing/the-lock-in-is-moving) Signal - S1 Opening up where the work runs can make AI more resilient, verifiable, and price-competitive. - S2 The biggest misconception in decentralized AI is that choosing where intelligence runs creates agency. Next links [01Work: VRIFY / Talent SystemAug 2024 to Sept 2025 · VP Marketing · 5 min→](/work/vrify/vrify-talent-system)[02You Don’t Need Better Prompts. You Need a Knowledge Graph.2026-03-09 · 23 min→](/writing/you-dont-need-better-prompts-you-need-a-knowledge-graph)[03When Your Differentiation Becomes a Release Note2026-02-23 · 11 min→](/writing/when-your-differentiation-becomes-a-release-note)[04When Execution Gets Cheap, Judgment Wins2025-11-13 · 5 min→](/writing/when-execution-gets-cheap-judgment-wins) [ ![](/_next/image?url=%2Fimages%2Fwriting%2Fagentic-traffic-aeo-2026%2Ffeature-image.png&w=828&q=68) Writing Agentic Traffic and AEO: Where Websites Fit in 2026 2026-02-16 · 6 min A 2026 update to Highways and Side Streets, plus the operating system for AI-readable websites. aeo · seo →](/writing/agentic-traffic-aeo-2026) Signal - S1 Pew found Google users clicked traditional links less often when an AI summary appeared. - S2 Google says AI Overviews and AI Mode don't require special AI-only files, special schema, or parallel pages. Proof points - P1 reusable answer units inside a visibility, comprehension, and conversion loop. Next links [01Work: VRIFY / Marketing EngineAug 2024 to Sept 2025 · VP Marketing · 4 min→](/work/vrify/vrify-marketing-engine)[02Highways and Side Streets2024-05-24 · 4 min→](/writing/highways-and-side-streets-b2b-generative-ai)[03Opportunity Lives in the Lag2026-01-12 · 4 min→](/writing/opportunity-lives-in-the-lag) [ ![](/_next/image?url=%2Fimages%2Fwriting%2Fwhen-your-differentiation-becomes-a-release-note%2Ffeature-image.png&w=828&q=68) Writing When Your Differentiation Becomes a Release Note 2026-02-23 · 11 min An anonymized field note on how agentic AI and platform velocity turn moats into release notes in weeks. Strategic writing →](/writing/when-your-differentiation-becomes-a-release-note) Signal - S1 Since September 2025, I've been consulting with agentic AI and AI infrastructure companies, while also living day-to-day in the tools. - S2 If you're trying to compete in this zone, you're competing with shipping velocity. Next links [01Work: VRIFY / Category Creation & RebrandAug 2024 to Sept 2025 · VP Marketing · 4 min→](/work/vrify/vrify-category-creation-and-rebrand)[02How to Tell Your Differentiation Is About to Become a Release Note2026-02-25 · 7 min→](/writing/how-to-tell-your-differentiation-is-about-to-become-a-release-note)[03The Lock-In Is Moving2026-05-11 · 5 min→](/writing/the-lock-in-is-moving)[04How to Recalibrate Fast (Before the Market Recalibrates You)2026-02-26 · 7 min→](/writing/how-to-recalibrate-fast-before-the-market-recalibrates-you) [ ![](/_next/image?url=%2Fimages%2Fwriting%2Fhow-to-tell-your-differentiation-is-about-to-become-a-release-note%2Ffeature-image.png&w=828&q=68) Writing How to Tell Your Differentiation Is About to Become a Release Note 2026-02-25 · 7 min A short diagnostic for spotting when your wedge is about to get bundled into “already part of the platform.” Strategic writing →](/writing/how-to-tell-your-differentiation-is-about-to-become-a-release-note) Signal - S1 The durable wedge is rarely “general agents.” It's a specific workflow, inside a specific system, with a specific buyer, and a specific risk profile. - S2 You can't out-velocity a platform inside its own surface. Proof points - P1 When Your Differentiation Becomes a Release Note (the story and market physics) How to Recalibrate Fast (Before the Market Recalibrates You) (the 7 to 14 day sprint) How Small Teams Win Against Giants (the small-team playbook) Next links [01Work: GitLab / Shaping GitLab’s Integrated Growth and Inbound Marketing TeamJun 2020 to Aug 2024 · Director, Integrated Growth and Inbound Marketing · 2 min→](/work/gitlab/shaping-gitlabs-digital-experience)[02When Your Differentiation Becomes a Release Note2026-02-23 · 11 min→](/writing/when-your-differentiation-becomes-a-release-note)[03How to Recalibrate Fast (Before the Market Recalibrates You)2026-02-26 · 7 min→](/writing/how-to-recalibrate-fast-before-the-market-recalibrates-you)[04How Small Teams Win Against Giants2026-02-27 · 7 min→](/writing/how-small-teams-win-against-giants)