Writing # Field notes and frameworks AI-first GTM, category design, positioning, and durable growth systems. - [ ![The Lock-In Is Moving thumbnail](/_next/image?url=%2Fimages%2Fwriting%2Fthe-lock-in-is-moving%2Ffeature-image.png&w=3840&q=75) ## The Lock-In Is Moving 2026-05-11 · 5 min read In decentralized AI, more model and compute choice does not create control if context stays trapped inside product surfaces. →](/writing/the-lock-in-is-moving) - [ ![When Your Differentiation Becomes a Release Note thumbnail](/_next/image?url=%2Fimages%2Fwriting%2Fwhen-your-differentiation-becomes-a-release-note%2Ffeature-image.png&w=3840&q=75) ## When Your Differentiation Becomes a Release Note 2026-02-23 · 11 min read An anonymized field note on how agentic AI and platform velocity turn moats into release notes in weeks. →](/writing/when-your-differentiation-becomes-a-release-note) - [ ![You Don’t Need Better Prompts. You Need a Knowledge Graph. thumbnail](/_next/image?url=%2Fimages%2Fwriting%2Fyou-dont-need-better-prompts-you-need-a-knowledge-graph%2Ffeature-image.png&w=3840&q=75) ## You Don’t Need Better Prompts. You Need a Knowledge Graph. 2026-03-09 · 23 min read A practical guide to why prompting is a tactic, context is infrastructure, and a knowledge graph is how you stop GTM drift. →](/writing/you-dont-need-better-prompts-you-need-a-knowledge-graph) - [ ![Agentic Traffic and AEO: Where Websites Fit in 2026 thumbnail](/_next/image?url=%2Fimages%2Fwriting%2Fagentic-traffic-aeo-2026%2Ffeature-image.png&w=3840&q=75) ## Agentic Traffic and AEO: Where Websites Fit in 2026 2026-02-16 · 6 min read A 2026 update to Highways and Side Streets, plus the operating system for AI-readable websites. →](/writing/agentic-traffic-aeo-2026) - [ ![How to Tell Your Differentiation Is About to Become a Release Note thumbnail](/_next/image?url=%2Fimages%2Fwriting%2Fhow-to-tell-your-differentiation-is-about-to-become-a-release-note%2Ffeature-image.png&w=3840&q=75) ## How to Tell Your Differentiation Is About to Become a Release Note 2026-02-25 · 7 min read A short diagnostic for spotting when your wedge is about to get bundled into “already part of the platform.” →](/writing/how-to-tell-your-differentiation-is-about-to-become-a-release-note) - [ ![How to Recalibrate Fast (Before the Market Recalibrates You) thumbnail](/_next/image?url=%2Fimages%2Fwriting%2Fhow-to-recalibrate-fast-before-the-market-recalibrates-you%2Ffeature-image.png&w=3840&q=75) ## How to Recalibrate Fast (Before the Market Recalibrates You) 2026-02-26 · 7 min read A 7–14 day sprint to stop selling what’s getting bundled and start selling what can’t. →](/writing/how-to-recalibrate-fast-before-the-market-recalibrates-you) - [ ![How Small Teams Win Against Giants thumbnail](/_next/image?url=%2Fimages%2Fwriting%2Fhow-small-teams-win-against-giants%2Ffeature-image.png&w=3840&q=75) ## How Small Teams Win Against Giants 2026-02-27 · 7 min read A posture and playbook for small teams competing near platforms with weekly release cadences. →](/writing/how-small-teams-win-against-giants) - [ ![AI Killed Servant Leadership thumbnail](/_next/image?url=%2Fimages%2Fwriting%2Fai-killed-servant-leadership%2Ffeature-image.png&w=3840&q=75) ## AI Killed Servant Leadership 2025-05-15 · 5 min read From zero‑interest "peacetime" growth to AI‑accelerated "wartime" precision: how Active Leadership and AI‑first operating systems unlock profitable growth. →](/writing/ai-killed-servant-leadership) - [ ![Opportunity Lives in the Lag thumbnail](/_next/image?url=%2Fimages%2Fwriting%2Fopportunity-lives-in-the-lag%2Ffeature-image.png&w=3840&q=75) ## Opportunity Lives in the Lag 2026-01-12 · 4 min read A two-week operating cadence for turning ambiguity into decisions, bets, and proof. →](/writing/opportunity-lives-in-the-lag) - [ ![Highways and Side Streets thumbnail](/_next/image?url=%2Fimages%2Fwriting%2Fhighways-and-side-streets-b2b-generative-ai%2Ffeature-image.png&w=3840&q=75) ## Highways and Side Streets 2024-05-24 · 4 min read B2B Marketing Sites in the Age of Generative AI →](/writing/highways-and-side-streets-b2b-generative-ai) - [ ![The Five-Stage Operating System for Career Development (With AI) thumbnail](/_next/image?url=%2Fimages%2Fwriting%2Ffive-stage-operating-system-for-career-development-with-ai%2Ffeature-image.png&w=3840&q=75) ## The Five-Stage Operating System for Career Development (With AI) 2025-10-13 · 6 min read A Comprehensive Guide to Creating an Individual Growth Plan Using ChatGPT →](/writing/five-stage-operating-system-for-career-development-with-ai) - [ ![When Execution Gets Cheap, Judgment Wins thumbnail](/_next/image?url=%2Fimages%2Fwriting%2Fwhen-execution-gets-cheap-judgment-wins%2Ffeature-image.png&w=3840&q=75) ## When Execution Gets Cheap, Judgment Wins 2025-11-13 · 5 min read How I build clarity, grow leaders, and sustain pace as the load rises →](/writing/when-execution-gets-cheap-judgment-wins) - [ ![Strategic Composition for Digital Teams: An Economic Approach thumbnail](/_next/image?url=%2Fimages%2Fwriting%2Fstrategic-digital-teams%2Ffeature-image.png&w=3840&q=75) ## Strategic Composition for Digital Teams: An Economic Approach 2023-11-08 · 16 min read The Economics of Agile Team Structure →](/writing/strategic-digital-teams) - [ ![Stay Above the Curve thumbnail](/_next/image?url=%2Fimages%2Fwriting%2Fstay-above-the-curve%2Ffeature-image.png&w=3840&q=75) ## Stay Above the Curve 2023-03-30 · 7 min read A compounding loop for staying above the growth curve as execution gets cheaper. →](/writing/stay-above-the-curve)