GitLab Digital Experience OKRs & Quarterly Plans
Shaping Success Through Strategic Timeframes
A significant portion of my role as Director of Digital Experience at GitLab involves engaging with leaders across various functions and departments. My focus is on understanding their objectives, fostering a unified perspective on priorities, and ensuring alignment in our efforts.
Prior to my tenure at GitLab, the Digital Experience team faced challenges in organization and effectiveness, as described by the CMO at the time. One notable issue was the Marketing organization's inability to modify the homepage without causing disruptions. Additionally, the volume of incoming requests left the small team supporting the Marketing site in a constant state of reactivity.
It took two quarters, but one of my initial actions was to shift our perspective on the work timeline. Instead of adopting a day-to-day or week-to-week approach, I introduced quarterly planning. My philosophy was rooted in the belief that impactful achievements require at least a quarter to materialize. Shorter timeframes were unlikely to effect significant change. This longer-term planning approach also provided a framework to considerately reduce the numerous requests made of my team.
The continuous cycle of planning, executing, and delivering each quarter is among my proudest accomplishments at GitLab. As evident in the archived plans below, we have significantly matured the Digital Experience team. We now concurrently manage Digital Experience and Growth Marketing initiatives. Our team is recognized as one of the most efficient at GitLab, and through our quarterly planning process, we have built a reputation as a high-performing team that consistently delivers exceptional results.