Marketing & growth executive
Michael Preuss
I lead growth for AI infrastructure and technical B2B companies, with positioning and brand as core drivers of demand. I get the programs working, hands-on or with the existing team, then hire people to run and scale what we’ve proven.
Explore by lens
Selected writing and work
Work
Blaxel / AI Marketing Systems
Joined June 2026 · Head of Growth & Marketing · 2 min
The marketing tools I built at Blaxel: paid media review, market research, answer-engine citation analysis and a shared go-to-market knowledge grap…
Daily marketing reviews
Writing link
Signal
- S1
I connected ad delivery, product activity and payment outcomes in a daily review. Proposed campaign changes still required human approval.
- S2
A shared go-to-market knowledge graph kept the tools working from evidence and review rules.
Proof points
- P1
At Blaxel, paid media review moved from monthly to daily.
Writing
You Don’t Need Better Prompts. You Need a Knowledge Graph.
2026-03-09 · 23 min
A practical guide to why prompting is a tactic, context is infrastructure, and a knowledge graph is how you stop GTM drift.
Context infrastructure
Signal
- S1
When company context is missing, the model guesses. A shared source of truth gives each session the same positioning, evidence and constraints.
- S2
Versioning that context lets the team review a correction once and reuse it across future work.
Work
Blaxel / Paid Growth & Measurement
Joined June 2026 · Head of Growth & Marketing · 2 min
How I ran paid acquisition at Blaxel, connecting campaign decisions to product activity and payment outcomes.
Acquisition efficiency
Signal
- S1
The review connected Google Ads delivery with PostHog product activity and Stripe payment outcomes.
- S2
I reported overall product activity separately from paid-attributed results.
Proof points
- P1
At Blaxel, paid-ad conversions rose 46%, spend fell 36% and cost per paid-ad conversion fell 56%, versus the prior 30 days.
Work
Blaxel / Customer Stories & Cookbooks
Joined June 2026 · Head of Growth & Marketing · 2 min
How I turned Blaxel customer architecture into technical stories and companion GitHub cookbooks that developers could inspect, run and adapt.
Technical customer proof
Signal
- S1
Each story explained the customer's architecture and what Blaxel operated. Selected companion cookbooks isolated a mechanism developers could reuse.
- S2
I prepared customer and company distribution copy, approvals and release waves alongside the technical drafts.
Proof points
- P1
The companion examples demonstrate files surviving sandbox deletion and code being built, checked and repaired in a retained environment.
Writing
Babe, wake up - it's 3/6/9 weeks now.
2026-09-09 · 6 min
The 30/60/90-day plan, updated for marketing leaders working with AI.
Leadership transitions
Signal
- S1
I propose a 3/6/9-week transition: assess the business, make choices and prove one, then establish an operating rhythm the team can run.
- S2
Use the time AI gives back to learn faster and validate decisions. Trust still takes repetitions.
Related work and writing
Writing
The Lock-In Is Moving
2026-05-11 · 3 min
AI tools can hold the reasoning behind your team's decisions. What happens when you switch, and what does that mean for customer retention?
decentralized-ai · context-engineering
Signal
- S1
You can take the campaign reports and budget plan to another AI tool and still leave behind much of what the team learned making those decisions.
- S2
For tasks several models can handle, I think more of AI's lock-in will come from having to put that knowledge back together before another tool can do useful work.
Writing
Agentic Traffic and AEO: Where Websites Fit in 2026
2026-02-16 · 6 min
A 2026 update to Highways and Side Streets, plus the operating system for AI-readable websites.
reusable answer units inside a visibility, comprehe…
Signal
- S1
Pew found Google users clicked traditional links less often when an AI summary appeared.
- S2
Google says AI Overviews and AI Mode don't require special AI-only files, special schema, or parallel pages.
Writing
Highways and Side Streets
2024-05-24 · 4 min
How B2B marketing sites should work in the age of generative AI: highways for core conversion journeys, side streets for modular answers that AI ca…
aeo · seo
Signal
- S1
Now there are two audiences: AI agents and humans (in this order), which changes how businesses create and manage their online presence.
- S2
However, a new content layer has emerged with AI: side streets tailored explicitly for AI agents.