Growth-led marketing leader
Michael Preuss
I help teams win category attention, build AI-first GTM systems, and convert execution into pipeline outcomes.
Explore by lens
Writing
You Don’t Need Better Prompts. You Need a Knowledge Graph.
2026-03-09 · 23 min
The Context Graph: routing, views, templates, validations, loops If the Knowledge Graph is your system of record, the Context Graph is your system…
A practical guide to why prompting is a tactic, c…
Signal
- S1
The Context Graph: routing, views, templates, validations, loops If the Knowledge Graph is your system of record, the Context Graph is your system of action.
- S2
Reflection prompt: Tone of voice is not style, it's a system Most teams treat voice as vibes.
Proof points
- P1
Capture durable truth Write 6 canon files: Product truth ICP Category POV Positioning Proof map Voice 2.
Next links
Writing
You Don’t Need Better Prompts. You Need a Knowledge Graph.
2026-03-09 · 23 min
The Context Graph: routing, views, templates, validations, loops If the Knowledge Graph is your system of record, the Context Graph is your system…
A practical guide to why prompting is a tactic, c…
Signal
- S1
The Context Graph: routing, views, templates, validations, loops If the Knowledge Graph is your system of record, the Context Graph is your system of action.
- S2
Reflection prompt: Tone of voice is not style, it's a system Most teams treat voice as vibes.
Proof points
- P1
Capture durable truth Write 6 canon files: Product truth ICP Category POV Positioning Proof map Voice 2.
Next links
Writing
Agentic Traffic and AEO: Where Websites Fit in 2026
2026-02-16 · 6 min
The right response is simpler: own the answers that decide deals.
aeo · seo
Signal
- S1
The right response is simpler: own the answers that decide deals.
- S2
Ethan Smith at Graphite makes the same point with more AEO-specific language.
Proof points
- P1
reusable answer units inside a visibility, comprehension, and conversion loop.
Writing
When Your Differentiation Becomes a Release Note
2026-02-23 · 11 min
Vercel shipped "the new v0" The new v0 is strong, and the framing is basically: AI lowered the barrier to writing code.
An anonymized field note on how agentic AI and pl…
Signal
- S1
Vercel shipped "the new v0" The new v0 is strong, and the framing is basically: AI lowered the barrier to writing code.
- S2
Vertical AI where distribution and context are the moat The durable businesses won't be general.
Proof points
- P1
The environment: the most intense market I've seen Since September 2025, I've been consulting with agentic AI and AI infrastructure companies, while also living day-to-day in the tools.
Next links
Writing
How to Tell Your Differentiation Is About to Become a Release Note
2026-02-25 · 7 min
Get specific The durable wedge is rarely “general agents.” It's a specific workflow, inside a specific system, with a specific buyer, and a specifi…
A short diagnostic for spotting when your wedge i…
Signal
- S1
Get specific The durable wedge is rarely “general agents.” It's a specific workflow, inside a specific system, with a specific buyer, and a specific risk profile.
- S2
Objections turn into waiting This is the signal you can't explain away.
Proof points
- P1
Signals you're getting priced like a feature 1) Your demo becomes one sentence Cleanest test I know.
Next links