About
Michael Preuss, MBA
Michael Preuss is a B2B SaaS GTM executive and operator with an MBA focused on differentiated positioning, AI-first GTM systems, and evidence-linked growth.
Proof and published context
Work page
VRIFY
Category creation and proof-led GTM
Work page
GitLab
Rebuilding integrated growth and inbound
Work page
lululemon
Product Design leadership, design system, and sprint cadence for ecommerce
Essay
Agentic Traffic and AEO: Where Websites Fit in 2026
A 2026 update to Highways and Side Streets, plus the operating system for AI-readable websites.
Essay
You Don’t Need Better Prompts. You Need a Knowledge Graph.
A practical guide to why prompting is a tactic, context is infrastructure, and a knowledge graph is how you stop GTM drift.
Essay
How to Tell Your Differentiation Is About to Become a Release Note
A short diagnostic for spotting when your wedge is about to get bundled into “already part of the platform.”
Essay
When Execution Gets Cheap, Judgment Wins
How I build clarity, grow leaders, and sustain pace as the load rises
Essay
How Small Teams Win Against Giants
A posture and playbook for small teams competing near platforms with weekly release cadences.
Fast answers
Who is Michael Preuss?
Michael Preuss is a B2B SaaS GTM executive and operator with an MBA. He focuses on differentiated positioning, AI-first GTM systems, and evidence-linked growth.
What does he actually do?
He helps founders and GTM leaders define the wedge, turn it into runnable systems across site, lifecycle, enablement, and scorecards, and instrument the funnel so decisions are evidence-led. His edge is linking positioning, proof, operating cadence, and measurable business impact.
What does he believe about AI-first GTM?
He treats AI as an execution multiplier, not a strategy substitute. The goal is to reduce execution drag without eroding decision quality, which means automating recurring production while keeping positioning, tradeoffs, and scorecard judgment human-led.
Who is he best for, and when is he not the right fit?
He is strongest with B2B SaaS founders and GTM leaders under real constraints: pipeline pressure, category pressure, limited headcount, or the need for a tighter operating cadence. He is not the right fit for teams that want a high-volume content vendor, brand theater without proof, or work with no appetite for measurement and explicit tradeoffs.
What does the MBA signal here?
It is a supporting credibility marker, not the headline. It signals formal training in strategy, finance, and operating rigor. The stronger proof still comes from published VRIFY, GitLab, and lululemon outcomes.
Where should I start for proof?
Start with the VRIFY, GitLab, and lululemon work pages because they are the strongest inspectable proof surfaces. Then move to the flagship essays for the point of view and operating language behind the work.