Writing
Field notes and frameworks
AI-first GTM, category design, positioning, and durable growth systems.
Babe, wake up - it's 3/6/9 weeks now.
2026-09-09 · 6 min read
The 30/60/90-day plan, updated for marketing leaders working with AI.
The Lock-In Is Moving
2026-05-11 · 3 min read
AI tools can hold the reasoning behind your team's decisions. What happens when you switch, and what does that mean for customer retention?
You Don’t Need Better Prompts. You Need a Knowledge Graph.
2026-03-09 · 23 min read
A practical guide to why prompting is a tactic, context is infrastructure, and a knowledge graph is how you stop GTM drift.
How Small Teams Win Against Giants
2026-02-27 · 7 min read
A posture and playbook for small teams competing near platforms with weekly release cadences.
How to Recalibrate Fast (Before the Market Recalibrates You)
2026-02-26 · 7 min read
A 7–14 day sprint to stop selling what’s getting bundled and start selling what can’t.
How to Tell Your Differentiation Is About to Become a Release Note
2026-02-25 · 7 min read
A short diagnostic for spotting when your wedge is about to get bundled into “already part of the platform.”
When Your Differentiation Becomes a Release Note
2026-02-23 · 11 min read
An anonymized field note on how agentic AI and platform velocity turn moats into release notes in weeks.
Agentic Traffic and AEO: Where Websites Fit in 2026
2026-02-16 · 6 min read
A 2026 update to Highways and Side Streets, plus the operating system for AI-readable websites.
Opportunity Lives in the Lag
2026-01-12 · 4 min read
A two-week operating cadence for turning ambiguity into decisions, bets, and proof.
When Execution Gets Cheap, Judgment Wins
2025-11-13 · 5 min read
How I build clarity, grow leaders, and sustain pace as the load rises
The Five-Stage Operating System for Career Development (With AI)
2025-10-13 · 6 min read
A Comprehensive Guide to Creating an Individual Growth Plan Using ChatGPT
AI Killed Servant Leadership
2025-05-15 · 5 min read
From zero‑interest "peacetime" growth to AI‑accelerated "wartime" precision: how Active Leadership and AI‑first operating systems unlock profitable growth.
Highways and Side Streets
2024-05-24 · 4 min read
B2B Marketing Sites in the Age of Generative AI
Strategic Composition for Digital Teams: An Economic Approach
2023-11-08 · 16 min read
The Economics of Agile Team Structure
Stay Above the Curve
2023-03-30 · 7 min read
A compounding loop for staying above the growth curve as execution gets cheaper.