Vancouver’s world-renowned independent hotel
The Loden Hotel is renowned for offering upscale comforts and unrivalled service to visitors from around the world. They understand how important their brand and digital presence are in the hospitality space. We approached the Loden to enhance these aspects of their business and help them create a remarkable guest experience.
DISCOVER THEN DEFINE
During our Discovery Process we took a holistic look at the Loden’s current digital offering, visual identity and voice. Once we defined the direction for Loden’s brand and digital platform, we were able to identify what was working and start improving what wasn’t.
Looking and sounding great is essential but increasing conversion rates is a must.
UPGRADING ALL THINGS DIGITAL
We started small, focusing on enhancements that made an immediate impact. Code enhancements and server optimization have helped to significantly improve overall speed and security.
Page load time increased by 23%
GUEST EXPERIENCE = USER EXPERIENCE
Guest experience starts long before check-in, so we knew that the experience of booking a room online had to feel as refined and rewarding as a stay at the hotel. We rebuilt the Loden’s online booking tool, making it more focused and mobile friendly. This led to a pretty simple result: more rooms booked and increased revenue.
125% increase in bookings
CONSISTENCY COMES NATURALLY
Quality doesn’t happen without consistency. From car wraps to press kits, online ads to hotel collateral, we’re creating visual cohesion across all of the Loden’s touchpoints, helping them balance sophistication with relatability to create something definitively their own.
The Loden delivers a natural, elevated standard. We want to make sure that’s reflected in every touchpoint of the brand.
SETTING A NEW TONE
We developed a method of communication that brings authenticity to the Loden’s messaging. With defining characteristics, guidelines and glossary of distinct language, the charming voice framework ensures everything sounds like it’s coming from the same place.
CONSISTENT CONVERSION RATE OF 3.5%
A PARTNERSHIP WITH ROOM TO GROW
We’re lucky to work with the Loden and are excited to keep collaborating. We feel like more than a service provider, we’re part of the Loden team. So if you’re looking for a relaxing place to stay with incredibly friendly service, let’s just say we have a suggestion.