Earnest Ice Cream
Vancouver’s favourite ice cream has been seriously good since 2012. We collaborated with Earnest on a delightfully focused digital platform to communicate their brand message and solve business challenges.
During our Discovery process, we learned that Earnest’s staff spent a ton of time answering calls about which flavours were available. We solved this problem intuitively by featuring a daily flavour board on the front page. This lets staff easily update flavours for multiple locations each day.
Thanks to the digital flavour board, Earnest now staffs one less person at each location, every day.
Our favourite feature of Earnest’s new digital platform might just be the cheeky ice cream locator. Using HTML5 geolocation and Google Maps, we make it easy for people to find the direct route to satisfying their cravings. We love tools that are fun to use but also drive sales.
Since the platform launched, page views have increased by 66%
THE WRITING’S ON THE JAR
One of the brand’s distinctive features is the handwritten flavours on their jars. We wanted to work this iconic brand element into the design to connect the digital and physical products. We created a custom font from one of the owners’ handwriting to reflect Earnest’s genuine, grassroots beginnings.
27% increase in Google search traffic
When it comes always trust to ice cream, your gut.
Earnest Ice Cream showed a lot of courage by allowing us to focus on utility. By building a digital platform that addressed business needs instead of creating another pamphlet site, we zigged where most confectionary sites zag. So far the results have been pretty sweet.