LOJEL was founded in Japan in 1989 and is now run by the founder’s grandson and our point of contact An Chieh Chiang. LOJEL crafts thoughtful carry essentials for travel and everyday life. Whether you’re crossing continents or navigating your daily routines, LOJEL designs tailored carry solutions that resonate with the way you live and move.
We collaborated with LOJEL on their Marketing strategy and e-commerce site.
As part of the collaboration with LOJEL, we defined the Marketing opportunity for the future of their brand. The following are selected slides from our final Marketing playbook that distilled the opportunity and set LOJEL up for success.
