Strategic E-commerce Transformation
In my role at lululemon, I established the Product Design function, hired and led a global team of designers, which was instrumental in driving a 30% increase in e-commerce revenue. Our focus on establishing and streamlining processes, exemplified by the development of lululemon's digital design system, not only enhanced team productivity but also reduced digital component variation by 60%.
A standout project, the product description page redesign, was a strategic move towards enriching the customer experience, emphasizing user engagement and thoughtful design.
Adopting Design Sprints for Efficiency and Collaboration
The introduction of design sprints marked a shift in our operational approach, fostering efficient cross-functional collaboration and resulting in significant cost savings. This initiative played a key role in advancing our design maturity, making our processes more user-focused and strategically aligned.
Our efforts in redesigning the navigation system demonstrate our dedication to creating a seamless and intuitive user experience, significantly enhancing customer interaction with our digital platform.
Strategic UX Development
We crafted a comprehensive UX strategy that improved the consistency of the customer experience. This was reflected in a marked decrease in complaints in our Voice of Guest surveys, signalling the success of our customer-centric approach.
The creation of the Sweatlife Community project is a testament to our ability to build digital experiences that resonate with our audience, aligning perfectly with the brand's values and community focus.
Contributions Far Beyond Design
My role extended far beyond design; I was integral in program management for critical business activities such as Black Friday/Cyber Monday. This involvement ensured our digital initiatives supported key business goals in personalization and e-commerce efficiency.
The lululemon Design System project stands as a cornerstone initiative, standardizing our digital approach and maintaining a consistent brand presence across platforms.
My tenure at lululemon involved strategic and innovative practices that boosted digital engagement and e-commerce growth. By blending organizational expertise with user experience insights, we transformed how lululemon connected with its customers in the digital world.